About Me

I’m Ali Murphy. And I take people on journeys. It started with leading travel adventures, designing experiences that would stick with people long after the trip ended. Now, I bring that same approach to Marketing—how can we build funnels and customer journeys that are part of the experience itself? That leave people better than we found them?

I’ve worn a lot of hats—former trip leader and designer for Backroads, travel startup founder,  Creative Director for major festivals and events, and Vice President of Marketing at Context Travel.

I’ve been deep in the weeds building global omni-channel strategies in over 60 markets— doubling marketing investment YoY while cutting acquisition costs in half . 

Whether it’s building digital campaigns (that don't feel like ads), doubling organic traffic in a year, or finding product market fit on new verticals, I deliver profitable growth and measurable improvement to customer loyalty by thinking through the journey: from the first ad they saw, to the post-tour email.

Now, I work with mission-driven brands like yours. My job? To help you tell emotive stories that stick, build brand affinity at every touchpoint, and ultimately lesson your dependency on paid marketing campaigns because isn’t not needing marketing really the dream?

If you’re ready to grow, let’s get to work.